Five Top Benefits of IML For Your Brand

In-Mold Labeled Cup

Cup featuring an in-mold label

In-mold labeling is a fast-growing segment of the consumer packaging market, but most people have no idea what it involves. It’s definitely not traditional, but the results are often outstanding. When a product uses in-mold labeling, it is typically made out of molded plastic, which is where the “in-mold” comes in. The label is actually incorporated during the manufacturing of the product, rather than after the product is completed. In-mold labeling can be used for both injection mold and blow molded products, including bottles, plates, containers, and more. During this process, the label is placed into the open product mold at the manufacturing facility, and held in place by a vacuum or static attraction. Once the mold has closed, hot plastic resin is injected into the mold, forming it into the shape of the final object. Since the label is already in the mold, the plastic surrounds the label, and when the finished piece comes off the line, the label has been permanently molded into the wall of the product. There are many advantages for this process, but there are five exceptional reasons to consider in-mold labeling for your next project.

  1. No secondary decoration operations required. You can absolutely capitalize on saved time, money, and energy that come from eliminating secondary decorations, like hot stamping, pad printing, or traditional pressure-sensitive labels. The label is added during the formation of the product in a one-step process, so you won’t have to wait longer for your products to be decorated or pay more money for the extra steps required.
  2. In today’s eco-friendly world, in-mold labeling is very sustainable compared to traditional methods. Think about it this way – you are eliminating waste created in secondary decorating processes. You are eliminating the use of resin because there’s no need to hold the label to the container. And you can recycle the entire container with the label together, because the two are one functional product.  You also conserve a lot of energy by completely eliminating these materials and processes.
  3. It’s an extremely durable application. Your label, which often contains the most important message about your product and its benefits, is less likely to scratch or fade because it’s molded into the product for a stronger construction. And there’s no easy way to remove the label, so you can ensure that your message is always in front of the consumer.
  4. In-mold labeling is easily automated. Although at first glance it appears highly technical – and it does require a degree of aptitude — today’s technology makes it pretty simple to incorporate in-mold labeling into your current manufacturing process, whether you do it on-site or not. You’ll be streamlining your decorating process with a one-shot procedure, and we have experts in the industry who can assist you through the process.
  5. Your product will benefit from the “no label look.” As consumers, we are always looking for what’s new and different on the shelves. In-mold labeling is unique and there are still many companies who are not taking advantage of this technology, so if you do, your products will truly stand out. In-mold labeling also provides visual appeal because you can decorate all sides of the container, with high-resolution graphics.  The label blends seamlessly into the container, creating the “no label look.”

In-mold labeling is a technical field that takes some training to master and some research to fully understand, but the benefits for your brand are pretty straightforward. And these benefits might be just what you need to push your product over the top to long-term success.


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