Category Archives: Vibrant Graphics
Because we can or because we should? Evaluating trends in printing technology.
Famous British mountaineer George Mallory was once asked why he wanted to climb Mount Everest, an expedition that seemed fated for disaster. Mallory famously replied, “Because it’s there.” Today’s innovators could very well revise this quote to “Because we can.” … Continue reading
Filed under Digital Printing, New Technology, Vibrant Graphics
Digital Makes The Difference
The 21st century has become known as the digital age. Computers are no longer a luxury, but a necessity and considered vital to businesses as well as individuals. Digital is how we communicate, how we take our pictures, how we … Continue reading
Filed under Branding, Digital Printing, Vibrant Graphics
“The Future Ain’t What It Used To Be” -Yogi Berra
Here’s a post that our General Manager, Roger, wrote for our up coming newsletter. We are all challenged to plan for the future based on where we are and where we want to go. And those who haven’t been able … Continue reading
Filed under Customer Service, Vibrant Graphics
Vibrant Graphics Introduces “The Vibrant-Way”
Here at Vibrant Graphics, we came up with a new slogan for the way we do business! “The Vibrant-way” can be summarized with four key words – streamlined, unique, consistent and durable. Streamlined – Digital printing gives you brilliant results … Continue reading
Filed under Branding, Customer Service, Vibrant Graphics
Add life to your product label!
Isn’t it funny how many marketers flock to use the terms ‘antioxidant,’ ‘fat free’, and other, similar ubiquitous terms? Or how so many companies rush to enlist in the latest ‘green’ organization just to put a certified logo on its … Continue reading
Going beyond RFID and QR codes: Augmented Reality
Recently, I attended the ”InterACT! Conference” on behalf of Vibrant Graphics, where I was able to listen in on break-out discussions speaking of new, emerging trends and technologies. Specifically, the focus of the conference was on social media, QR codes, and augmented reality. These … Continue reading
Filed under Digital Media, Digital Printing, Packaging, Uncategorized, Vibrant Graphics
Talk about Synergy…
Picture this. You have just gotten home after picking up a few miscellaneous items from the market and decide to do a load of laundry. After separating your darks and lights, there is an unexpected visitor at your door. The ‘doorbell-ringer’ … Continue reading
Filed under Digital Printing, product labels, Uncategorized, Vibrant Graphics
A land of new opportunities…
Recently, Vibrant Graphics’ CEO, Mike Sewart, embarked on a trip to Tel Aviv, Israel to attend a “Commercial VIP Event,” hosted by HP Indigo Digital Press Headquarters. In light of this trip, I would like to explore aspects of … Continue reading
Claims, Claims, and MORE Claims
The United States’ Food and Drug Administration (FDA) has made commendable strides since the packaging and advertising claims of the 1960s. For instance, take a look at this advertisement from the early 1900s. Will our generations’ ads look this outlandish in 30 … Continue reading
Filed under Digital Printing, product labels, Uncategorized, Vibrant Graphics
Paper or Plastic?
One of the “most overused marketing phrases” of 2009 was “green”, according to several advertising and marketing sources. It seemed like everywhere you turned, everything was GREEN! Don’t expect this bragging war to be over anytime soon. The ‘swagger’ wars … Continue reading
