Category Archives: New Technology

Because we can or because we should? Evaluating trends in printing technology.

Famous British mountaineer George Mallory was once asked why he wanted to climb Mount Everest, an expedition that seemed fated for disaster. Mallory famously replied, “Because it’s there.” Today’s innovators could very well revise this quote to “Because we can.” … Continue reading

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Filed under Digital Printing, New Technology, Vibrant Graphics

What’s In a Code?

A Quick Response (QR) Code is a two-dimensional barcode that can be scanned with a smartphone. They have exploded onto the digital scene and become one of the biggest trends of 2010. Not only are the small black and white … Continue reading

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Filed under New Technology, product labels

From Gutenberg to Zuckerberg

As I watch my 80-year-old grandmother attempt to figure out how a wireless computer ‘mouse’ is relevant to the workings of a computer, I wonder if a complete shift to the digital landscape is truly plausible.  A while back, I … Continue reading

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Filed under Digital Media, Digital Printing, New Technology, Vibrant Graphics

A Brief List of Do’s and Don’ts for Printers in the Twitterverse

By now, you may have finally given in to those pesky Twitterers, who excel at condensing their lives into 140 character status updates. You may have also realized that Twitter isn’t quite as egocentric as you thought, with a good … Continue reading

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Filed under New Technology

QR Codes and the Digital Revolution

Barcode labels aren’t what they used to be. Imagine picking up a case of your favorite soda at the store. On your way home, you notice that there’s a barcode prominently placed on the side of the case, with a … Continue reading

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Filed under New Technology