Category Archives: Digital Media
Going beyond RFID and QR codes: Augmented Reality
Recently, I attended the ”InterACT! Conference” on behalf of Vibrant Graphics, where I was able to listen in on break-out discussions speaking of new, emerging trends and technologies. Specifically, the focus of the conference was on social media, QR codes, and augmented reality. These … Continue reading
Filed under Digital Media, Digital Printing, Packaging, Uncategorized, Vibrant Graphics
Three Major Branding Blunders
Three Major Branding Blunders (And what your company can learn from them) 1) Seattle’s Best Starbucks acquired the “Seattle’s Best Coffee” in 2003, and just last year they decided to rebrand Seattle’s Best Coffee to a “simpler, more contemporary logo.” … Continue reading
Filed under Branding, Customer Service, Digital Media, Packaging, Vibrant Graphics
From Gutenberg to Zuckerberg
As I watch my 80-year-old grandmother attempt to figure out how a wireless computer ‘mouse’ is relevant to the workings of a computer, I wonder if a complete shift to the digital landscape is truly plausible. A while back, I … Continue reading
Filed under Digital Media, Digital Printing, New Technology, Vibrant Graphics
